Agenda at a Glance
LeadSimple University
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Day 1
Foundation & Exploration
8:00 AM
Registration & BreakfastBadge pickup · coffee · light bites
9:00 AM
Opening KeynoteChris Winn
10:00 AM
Grow
Comm 101: Getting Started with Phone + Inbox
Alexa Roeper Rossi
Grow
Data 101: Getting Started with CRM
Julian Calvo
Grow
Info 101: Getting Started with Operations
Abby Coe
Grow
Basic Troubleshooting & Support Navigation
Tony Sullivan
Grow
Zapier Integrations 101
Ben Serven
Optimize
Implementing New SOPs
Wolfgang Croskey
Optimize
Onboarding New Team Members with LeadSimple
Jonathan Barrueta
Scale
Underrated: LeadSimple Edition
Rave Saine
Scale
Building Guardrails for Your AI Projects
Chris Winn
Scale
Data & Security Best Practices Overview
Jason Meltzer
Office Hours
Consultant Open Clinic
Peter Lohmann
Office Hours
Executive 1:1s
Dean Vassiliou
10:30 AM
Grow
Getting Started: Preparing to Build Your First Workflow
Kelli Segretto
Grow
Lead Response Mastery: Auto-Responders & Templates
Julian Calvo
Optimize
Change Management 101: Getting Team Buy-In
Wolfgang Croskey
Optimize
Improving Communications with AI Voice Agent
Chris Winn
Optimize
Zapier Integrations 201
Ben Serven
Scale
CRM Workflows for Owner Referrals
Jonathan Barrueta
Scale
5 Zapier Integrations to Instantly Improve Team Efficiency
Jason Meltzer
Scale
Data-Driven Decisions: Dashboards & Reporting
Alexa Roeper Rossi
Office Hours
Cost-Savings with LeadSimple
Abby Coe
Office Hours
Enterprise Resources
Rave Saine
Office Hours
Executive 1:1s
Dean Vassiliou
Office Hours
Customer Support
Tony Sullivan
11:00 AM
Grow
Mobile Power User: Managing Your Portfolio on the Go
Alexa Roeper Rossi
Grow
Intro to Automations: Your First Conditional Logic Rules
Rave Saine
Grow
Prep for Process: Identifying Roadblocks & Opportunities
Kelli Segretto
Optimize
The Core 4: Lease Renewal, Delinquency, Move-In & Move-Out
Abby Coe
Optimize
Renewal Excellence: Turning Renewals into a Profit Center
Julian Calvo
Optimize
Boosting Speed to Lead: CRM Best Practices
Jonathan Barrueta
Scale
Advanced AI: Custom Prompting & Brand Voice
Chris Winn
Scale
AI Prompt Architecture
Jason Meltzer
Scale
Workflow Architecture for Growth: 50 → 500+ Units
Wolfgang Croskey
Office Hours
Consultant Open Clinic
Ben Serven
Office Hours
Executive 1:1s
Dean Vassiliou
Office Hours
Customer Interviews
Aliana Heffernan
Office Hours
Customer Support
Tony Sullivan
11:30 AM
Grow
New User Adoption: Navigating Post Implementation
Abby Coe
Grow
Build Your First Workflow: Step-by-Step Guided Session
Jonathan Barrueta
Grow
Owner Onboarding: First Impressions That Stick
Rave Saine
Grow
Basic Troubleshooting & Support Navigation
Tony Sullivan
Optimize
Getting to No: Finding the Right Property Owners
Julian Calvo
Optimize
Navigating the Inbox: Shared Inbox Mastery
Alexa Roeper Rossi
Optimize
SOP Deployment: From Documentation to Execution
Wolfgang Croskey
Scale
Building Guardrails for Your AI Projects
Chris Winn
Scale
Data & Security Best Practices Overview
Jason Meltzer
Scale
Zapier Integrations 301
Ben Serven
Office Hours
Executive 1:1s
Dean Vassiliou
Office Hours
Consultant Open Clinic
Brad Johnson
12:00 PM
The LSU AwardsAbby Coe & Rave Saine
12:45 PM— Lunch —
1:30–3:30
Afternoon sessions — all morning tracks repeat Grow · Optimize · Scale · Office Hours
3:30 PM— Break —
3:45 PM
Customer Panel — The Culture of Process: Turning Legacy Teams into Process-Driven OperatorsPeter Lohmann
4:30 PM
Cocktail Hour
Day 2
Deep Dives & Implementation
9:00 AM
Morning Kick-Off: Highlights from Day 1 & Implementation TracksChris Winn
9:15 AM
Customer Panel — The Cost of Chaos: How Disorganized Sales Pipelines Kill Profit PotentialBrad Johnson
10:00 AM
Grow
Hands-On: Build Your First Automation
Julian Calvo
Grow
Personalizing Outreach: Build Custom Templates from Scratch
Jonathan Barrueta
Grow
SOP Deployment Workshop: Map & Build Your First SOP
Wolfgang Croskey
Optimize
The Core 4 Deep Dive: Lease Renewals
Abby Coe
Optimize
Email & Communication Templates: Build a Full Library
Rave Saine
Optimize
AI Voice Agent: Advanced Setup & Tuning
Alexa Roeper Rossi
Scale
Advanced AI: Custom Prompting Workshop
Chris Winn
Scale
The API Deep Dive
Jason Meltzer
Scale
Process Optimization for Scaling Your Business
Kelli Segretto
Office Hours
Consultant Open Clinic
Ben Serven
Office Hours
Executive 1:1s
Dean Vassiliou
Office Hours
Customer Support
Tony Sullivan
11:00 AM
Grow
Owner Onboarding: Build the Workflow That Retains Clients
Julian Calvo
Grow
Building Your Brand: Tips for Establishing Your Voice & Style
Aliana Heffernan
Grow
The Core 4 Deep Dive: Delinquency
Abby Coe
Grow
Basic Troubleshooting Clinic: Self-Solve Common Issues
Tony Sullivan
Optimize
Creating Custom Autopilot Rules
Jonathan Barrueta
Optimize
Navigating the Inbox: Advanced Assignment & Collaboration
Alexa Roeper Rossi
Optimize
Building a "Self-Healing" Workflow: Advanced Conditional Logic
Chris Winn
Scale
Conditional Logic Deep Dive: Best Practices for Complex Workflows
Rave Saine
Scale
Security & Privacy: Best Practices for Your Organization
Jason Meltzer
Scale
Consultant Open Clinic
Kelli Segretto
Office Hours
Office Hours
12:00 PM— Lunch —
1:00 PM
Peter & the Wolf: Live!
2:00 PM
Grow
Build Your Onboarding Workflow for New Hires
Jonathan Barrueta
Grow
Marketing Communications: Best Practices for Email
Aliana Heffernan
Grow
Build Your Make-Ready Workflow
Kelli Segretto
Optimize
Owner Onboarding: Build the Workflow That Retains Clients
Julian Calvo
Optimize
The Core 4 Deep Dive: Move-In
Abby Coe
Scale
Onboarding Phone: Getting Set Up with Your New Plan
Alexa Roeper Rossi
Scale
The API Deep Dive
Jason Meltzer
Scale
Process Documentation Deep Dive
Ben Serven
Scale
Best Practices for PM Owner/Operators
Wolfgang Croskey
Office Hours
Executive 1:1s
Chris Winn
Office Hours
Customer Support
Tony Sullivan
Office Hours
3:00 PM
Grow
System Success: Strategies for High-Performing & Healthy Teams
Julian Calvo
Grow
Custom Properties & Conditional Logic
Jonathan Barrueta
Grow
The Core 4 Deep Dive: Move-Out
Abby Coe
Grow
Getting Started with Circle & Self-Service Resources
Tony Sullivan
Optimize
New & Upcoming Features: Operations Roadmap Deep Dive
Alexa Roeper Rossi
Optimize
Change Management Workshop: Build Your Rollout Plan
Wolfgang Croskey
Optimize
Build Your Make-Ready Workflow
Kelli Segretto
Scale
AI Guardrails: Build & Test Your Safety Framework
Chris Winn
Scale
Security & Privacy: Best Practices for Your Organization
Jason Meltzer
Scale
Zapier Power User Workshop: Build Complex Ecosystems
Ben Serven
Office Hours
Consultant Open Clinic
Brad Johnson
Office Hours
4:00 PM
Graduation & Closing Keynote — Certificates for LSU GraduatesChris Winn & Aliana Heffernan