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Use case
Early stage
Put growth on rails—capture every lead, onboard cleanly, and keep owners longer than the market average.
Owner-operators juggle sales, onboarding, and service delivery with ad-hoc SOPs. Every missed follow-up risks the next door.
Stage snapshot
~0–100 doors
Running on spreadsheets + a basic PMS
Team size: 1–4
Why this range
~66% of SFR managers operate under 100 doors—the classic small-shop footprint referenced by Utility Profit.
Headcount is typically founder plus up to two direct contributors, matching NARPM/PM ProfitCoach productivity of ~49 units per direct teammate (59 for top quartile).
What this stage looks like
Founder-led selling with reactive service delivery; SOPs live in Google Docs and Sheets.
Leakage shows up as slow speed-to-lead, missed follow-ups, and inconsistent owner communication.
Every door matters: industry unit churn averages ~19–20% while top performers hold below 10%.
01
Grow doors (founder-led sales → repeatable pipeline)
Centralize inquiries, auto-assign, and respond within minutes to stop the leak at the top of the funnel.
Nurture long-tail owner and investor prospects with automated drips so you stay in the conversation.
More at-bats and higher win rates before you ever have to “buy” growth.
02
Onboard owners & properties with consistency
Launch click-to-run workflows for onboarding, make-ready, listing, and move-in.
Use due dates, reminders, and checklists to keep every step moving without babysitting.
Fewer costly reworks and faster rent-ready-to-revenue (21-day median → 5-day top performer target).
03
Retain owners with proactive comms
Schedule touchpoints and template updates so owners always know what’s happening.
Maintain an auditable thread of emails, texts, and notes tied to every account.
Structurally reduce attrition from ~20% toward low-teens.
KPIs to watch
Anchor your team on measurable improvement as you adopt LeadSimple.
Speed-to-first-reply
≤ 1 business hour
Ops standards put the median around 2.5 hours; top quartile hits ~1 hour.
Lead-to-appointment rate
Trend up every month
Tie it to faster speed-to-lead and consistent follow-up cadences.
Unit / owner churn
Drive from ~20% toward <12%
Make retention a leading metric by codifying proactive communication.
The LeadSimple product suite
Phone + Inbox
Centralize calls, texts, and tickets while our AI-backed inbox follows up after-hours and logs every conversation for the right teammate.
Explore
CRM
Capture leads from every channel, score opportunities, and keep your leasing pipeline moving with automated reminders and shared notes.
Explore
Ops
Automate move-ins, renewals, leasing and more with workflows that trigger tasks, emails, and SMS so nothing slips through the cracks.
ExploreUnified View
Track every call, text, and email in a single conversation timeline so anyone can pick up where the last teammate left off.
Call routing
Build call flows that route residents, owners, and prospects to the right specialist or queue based on your business hours.
SMS/MMS
Send and receive two-way texting—including photos and videos—from dedicated local numbers inside the same shared inbox.
Team metrics
Monitor response times, missed calls, and workload by rep so you can coach the team and protect service-level agreements.
Integrates with CRM
Automatically log every interaction to the LeadSimple CRM and trigger workflows without double entry or data gaps.
Call tree
Design multi-level menus for emergencies, leasing, and maintenance so callers always reach a live resource or voicemail.