One of the easiest, low effort ways to generate property management leads is through Pay-Per-Lead services. Typically, these services only charge you for the qualified leads you receive from them, no monthly fees or set up costs. Learn more about the pros and cons of these companies to make the most of your marketing spend!
In this section, we’re going to talk about another way to generate leads: Pay-Per-Lead services. We’ll cover how these services work, the pros and cons of using them and the options that are available to you as a property manager.
So, how do they work exactly?
In summary, pay-per-lead services focus only on sending you leads, not ancillary marketing services like SEO optimization, websites, etc… The basic idea is that a lead contacts you online via the pay-per-lead marketing service and you pay for that lead if they are qualified. If a lead is unqualified, spam or otherwise invalid, you can ask to be refunded for that lead. These services almost always provide OWNER leads exclusively; they don’t generate buyer, seller or tenant leads so you’ll want to look elsewhere if you’re looking for prospects in those categories.
What are the pros of using a pay-per-lead marketing service?
There are a few cons to using these services that you should keep in mind.
Overall, pay-per-lead services are a good option if you’re looking to gain quick online exposure to owners who are looking for property management services. If you’re just getting started, this is definitely worth looking into.
There are a couple types of pay-per-lead services to choose from: platform services and consulting services.
A platform pay-per-lead service is a website/software that you can sign up for online. Prospective owners can find the website on Google and search for property managers in their area. If they are searching in a zip code near you, your company will appear in the search results. Manage My Property and All Property Management are perfect examples of platform pay-per-lead services. They attract leads to their websites with SEO and content marketing tactics, the leads find property managers near their zip code and contact them for a free quote.
Consulting services are similar, but they don’t use a single website to generate leads for all of their customers like All Property Management does. Instead, they will work with you to create landing pages and online marketing channels where leads can find and contact you. They don’t usually build websites or do SEO, so they aren’t full consulting services, but they will help you create more marketing channels to generate leads and these channels are built specifically for your business. A great example of this is Geek Real Estate Marketing.
Consulting pay-per-lead services are catered toward your business and marketing message specifically, which can make a big difference in differentiating yourself from your competition. They do cost more as a result, but it’s usually worth the money.
You’ll also need to keep your budget in mind. Many pay-per-lead services allow you to specify how much money you want to spend on leads through them each month and it will ensure you don’t go over your budget.
I’ve mentioned most of them already, but here are some of the main pay-per-lead options to look at in the property management space.
So at the end of the day, you should definitely look into pay-per-lead services like these.
I hope these tips are helpful as you work to generate more leads for your business. If you’re wondering how to manage the leads you generate, schedule a call to learn more about LeadSimple (the only sales CRM specifically designed for property management).
Sales doesn't have to be an afterthought, and your processes should be automated. With LeadSimple, you will have a seamless handoff between sales and service teams, and help you turn cold prospects into raving fans by delivering a great customer experience.